RETENTION = REVENUE. Why retention is greater than acquisition - Review.
Retention is by far the most underrated growth channel and yet can make massive money moves for your business. While there tends to be a showdown between acquisition vs. retention (and yes, both are important for your business), let’s talk about why retention is greater than acquisition. Most companies tend to put all their energy towards acquiring new customers because it’s a quick and effective way to increase revenue and grow business. However, believe it or not, custome