Fashion Content Marketing: Get More Sales With These 5 Creative Ideas to Promote Your Fashion Brand
Updated: May 12, 2020
One of the best ways to drive more traffic to your site and get more sales for your fashion brand is to focus on your content marketing strategy. There is a lot of competition out there, and if you want your fashion brand to stand out, you need to come up with fashion marketing techniques that work for you. If you don't have a blog on your website, create a style guide and posts to drive more traffic to your site. You can also repurpose the content for your social media channels. Build a brand message and review your email sign-up process to make sure clients get a clear picture of what your brand is all about. If it's been a while since you've updated your fashion photography, spend some time taking new shots so you can update your website.
Here are five ways to promote your fashion brand to get more sales.
1. Work on your website
Don't let your website become an afterthought. The look, feel, and functionality of your website are so critical because your site serves as your brand's virtual storefront. Create a compelling "About Me" page that tells the story of your brand. Include your core values, mission statement, and a FAQ page that answers every question from shipping to returns.
Do keyword research and optimize your site to rank on Google. Engaging blog posts can drive traffic to your blog. Connect your website to Pinterest and use it as another marketing tool. Keep in mind; a highly followed blog helps brands stay top-of-mind for when consumers are ready to buy.
After you've done the keyword research, create a content calendar, so you know what type of content to post, and don't have to waste time searching for ideas. Don't wait until December to post holiday-related content. It takes time to rank on Google, so it's best to schedule the content weeks or months ahead.
2. Build a brand message
We know a thing or two about brand personality. It's kind of our thing. Here at McMillan Creative, we're all about helping our clients find their brand personality, so their brand message resonates with clients.
Not sure how to incorporate brand personality into your fashion brand? We've got you covered.
Content Marketing - This is where you get to show off your brand's voice. Great copywriting helps define your image and make your brand memorable. Content Marketing is about creating authentic, valuable content that gets people to stop scrolling.
Packaging - When someone buys something from your store, create a memorable experience from start to finish. You only get one chance for a first impression.
Custom packaging that matches your brand identity helps clients take notice of who you are. If someone receives a beautiful package with their purchase, they may be compelled to share it on social and tag your fashion brand. Include a note with a hashtag in your package, so clients know who to tag when they post their items.
Quality photos - E-Commerce photography helps clients get a better idea of the fit, quality, and style of a product. Use quality photos to represent your fashion brand. Create a lookbook with different ways to style an outfit and replace any old pictures on your site.
3. Improve your imagery for social
While there is nothing wrong with taking photos on your phone, you want to create a cohesive look on your social media to give shoppers a reason to follow you and shop your fashion brand. Use user-generated content from the hashtag you created to post and tag shoppers. Engage with your audience and run giveaways on Instagram to reach a broader audience. Running an Instagram campaign will increase your followers and brand awareness among Instagram users.
4. Create a style guide
There are so many different types of fashion photography, but we love a great style guide. Guides can be listed as a special section on your website and incorporated into your blog, where you can provide more in-depth information on each item in the collection. Tell a story with your guide to draw interest. Choose one item as the focal piece, and create different ways to wear it to appeal to more people. Highlight seasonal items with a style guide for every season and special occasion.
5. Create brand loyalty
In order to appeal to people, the message has to be relevant and easy for people to connect with. Be creative in your approach and offer exclusive sales to people subscribed to your email list. Nurture your email list and post behind the scenes stories of the fashion brand and new collections. Provide a quality shopping experience that will give shoppers a reason to keep coming back. You may also want to segment your email list and send out different versions of your newsletter to see what drives more clicks to your site.
Who doesn't love a repost? If a shopper posts your fashion brand in an Instagram story, share the love. Engage with your audience so you can build trust with your audience.
If you can build a connection with your audience, you can build trust and loyalty. Provide top-notch service throughout the whole process. Sign up for your own email, and review the welcome message to make sure the content is updated and includes links to your social accounts. Content marketing can increase brand awareness and sales. Experiment with different ways that work for you.
Want to learn more about building a brand identity for your fashion brand? Contact us today.
Alejandra Cerball is a journalist, writer, and travel + lifestyle blogger. She writes about travel, fashion, wellness, and empowering women in business. alexcerball.com
McMillan Creative is a Seattle-based creative agency specializing in art direction, photography, marketing, and design. Our style draws a young, energetic crowd to products and brands.