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Female Entrepreneurs to Watch: How They Are Reshaping Business and What We Can Learn From Them

By Alejandra Cerball


By now, you've probably had your fill of family holiday parties, more champagne or wine that you care to admit, and you're taking a moment to refuel and recharge before thinking about your New Year's resolutions. While you're sipping on electro lights, and contemplating your business goals, here's a fun round-up of women entrepreneurs to keep your eyes on in 2020.



Alli Webb - Drybar

Born from the simple concept of focusing on one thing, and being the best at it, Drybar was founded by Alli Webb, after she grew tired of overpaying for hairstyling blowouts at traditional salons. Before Drybar, she had a side hustle called Straight-at-Home, which provided in-home blowouts on a referral basis in LA. Her business was doing so well, so she decided to open Drybar. She even created a product line to help women achieve the perfect blowout.



Sara Blakely - Spanx

Sara Blakely always knew she wanted to help women, so she created a product that revolutionized the undergarments we wear today. The inventor of Spanx believes in investing in women's success. Her company has a program called Leg-UP that features other female entrepreneur's products for free in her company catalog. The organization has also sent women to college, funded entrepreneurial programs in girls' schools, and donated $1 million to Oprah's Leadership Academy for girls in South Africa.



Reshma Saujani - Girls Who Code

Girls Who Code's mission is to close the gender gap in technology and to change the image of what a programmer looks like and does. Reshma Saujani is the Founder and CEO. Before Girls Who Code, she became the first Indian American woman to run for U.S. Congress. During the campaign, she visited local schools and saw the gender gap in computing classes, so she launched Girls Who Code to change that.



Cindy Mi - VIPKid

While working as an English-language teacher in Beijing, Cindy Mi realized there had to be a more efficient way to connect Chinese students who wanted to learn English with teachers. So she created VIPKID, an online teaching platform that pairs students with tutors in the U.S. and Canada. Teachers can earn up to $22 and teach students every day.


















Tracy Sun - Poshmark

Tracy Sun figured out that women would be interested in setting up their own shops to buy and sell clothes online. So she co-founded Poshmark in 2011, to create a community of women entrepreneurs reselling clothes from their closets. The app is so successful; several sellers have earned over $1 billion on the platform by selling new and used clothing items.


Who are your favorite female entrepreneurs reshaping the business?


Do you have a burning idea for a business?


Have you defined your look, your aesthetic, your logo, your message?



Contact McMillan Creative to help you establish your brand identity.

Alejandra Cerball is a journalist, writer, and travel + lifestyle blogger. She writes about travel, fashion, wellness, technology, and empowering women in business. alexcerball.com

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