How Fashion Brands Market On Social Media
If you follow brands in the fashion industry on social media, it’s likely on Instagram.
Facebook is better suited for longer posts, and Twitter is known for more memes than photos. Trendy fashion brands focus their marketing efforts on Instagram, since the platform is prime for visual storytelling.
Many fashion brands (especially those that are new to the scene) also collaborate with Instagram influencers to gain vast exposure, drive more sales and build brand authority.
A top-notch social media marketing plan will integrate creative fashion photography in your feed, including video and Instagram Stories.
If that’s your world, take a page from the experts and model your feed after them.
After all, imitation is the sincerest form of flattery.
Fashion photography on Instagram
It’s up to you to decide what style of fashion photography you’ll share online. You can choose beautifully styled imagery, quirky, colorful photos of your apparel in the world or even flat lays of outfit inspiration.
While it may seem like you’re doing all the work to create beautiful fashion photography on social media, you can also use Instagram as a source for current trends, ideas and talents.
Many fashion businesses use social media marketing to show off their products and new collections, as well as collaborate with influencers and engage with their audience.
You can also use Instagram Shopping to give your customers immediate access to pricing and product details.
If you’re in the fashion industry and are just starting out, set up a strategy for Instagram.
Social media marketing for fashion brands is entrenched in this platform.