How to Create a Vintage Look for Your Brand With These Catchy Design Styles
When it comes to your brand, it can take time to develop an authentic identity that resonates with customers. It involves finding your voice and creating consistency across all platforms. That includes creating a cohesive look for your website, social media profiles, photography, ads, and blogs. It's more than just creating a logo; it's about cultivating a lifestyle around your business.
If you want to create a vintage aesthetic for your brand, develop a plan to implement the process for a seamless evolution. Identify your competition and the mood or feeling you want your customers to feel when they look at your brand.
When creating a vintage brand identity, your brand should feel unique and include your personality.
Explore these design styles for inspiration for creating a vintage feel for your brand.
Baroque Design includes eccentric decorations and lots of swirls and flowers. Think Marie Antoinette styles and compositions that will give your design a unique and unforgettable look. Check out these designs for inspiration. Take these designs from artist Perttu Murto:
Mid-Century Modern Design uses geometric shapes, clean lines, and bright hues to create bold graphics. It's like a blast from the past with ideas that include texture-rich commercial artwork and illustrations from the 50s and 60s. Explore these nostalgic design elements for your brand.
Ornamentals Vintage Design uses elements based on antique designs, recreated with smooth, clean lines. Inspired by vintage packaging and advertising from the early 20th century, these designs will make your brand feel vintage in a modern world. Check out Victorian.net for some amazing ornamental vectors for you next branding project.
Have a plan for a smooth transition.
If you already have a brand, advise your customers that a new look is coming. Let them know why you're making the transition. Set a date to roll out the new branding changes, complete with marketing campaigns and promotions. When you're getting ready to release your brand to the world, seek feedback from your favorite people - your customers.
McMillan Creative's team of strategists can help you navigate the world of SEO, social media platforms, and websites. We can help guide you into a unique strategy built for you and your brand. Contact McMillan Creative for a consultation.
Alejandra Cerball is a journalist, writer, and travel + lifestyle blogger. She writes about travel, fashion, wellness, technology, and empowering women in business. alexcerball.com