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  • Alejandra Cerball

How To Shop With Intent and Say Goodbye to Wasteful Spending and Fast Fashion



What do you know about the clothes you're wearing? Ever think about where it came from, who made it, and the impact that trendy top has on the environment?


Last month, I was in a department store, and the sales lady was trying to convince me to try on a dress. "It's only $20,” she said, “Who cares if you only wear it once?”


Umm, no thanks! I care, and no, I'm not going to buy something I’m only going to wear once.


Here's why:



Trends Transforming the Sustainable Clothing Industry in 2020


Get to know the brands you're buying and what they stand for. Read their mission statements and how they're reducing their environmental footprint. Say goodbye to wasteful spending on an item that falls apart after a few cycles in the wash.

When you shop purposefully, feel confident that the dress or top you're buying is something that will stay with you for years to come.


Capsule Wardrobe

A capsule wardrobe is a collection of items in your closet that you love and can mix and match. While there are no hard and fast rules for building the perfect capsule wardrobe, it's about creating a closet full of quality pieces that you can wear time and time again.

Start by taking an inventory of what you already own and look for styles that you wear repeatedly. Shop for items that can be worn in different ways and invest in brands that are committed to sustainable practices.


Rent or Sell

Need something for a special occasion? Want a new outfit, but don't want to splurge? Rent it! Many women wear certain clothes three times or less, which has led to the popularity of subscription services. Post your clothes on fashion selling sites like Depop and Poshmark and send your well-loved clothes to a new home. Here's a cheeky link to my Poshmark closet.


Buying from the Indian Market

The Indian market is becoming an increasingly popular area for the production of clothing. International brands have been putting more and more attention to the area and putting more resources into expanding their presence in the country.


Conclusion

Shopping mindfully starts with changing your approach to the way you buy clothes. It's all about shifting your focus and shopping with intent.

Like reading about fashion? You might enjoy, from Sci-Fi to Unfiltered Romance; Looking ahead to Women's Trends and Gucci Delivers Another Home Run.


Need a new look? When it comes to branding, marketing, and photography for your business, we've got you covered.

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Alejandra Cerball is a journalist, writer, and travel + lifestyle blogger. She writes about travel, fashion, wellness, and empowering women in business. alexcerball.com


McMillan Creative is a Seattle-based creative agency specializing in art direction, photography, marketing, and design. Our style draws a young, energetic crowd to products and brands.

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