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Learning the Basics: Five Tips To Make Your Photos Look More Professional

By Alejandra Cerball



While you may feel the need to buy the latest camera and lenses to make your photos look more professional, don't rush to get anything new just yet. You can produce quality images for your business and brand with the camera you've already got. Sometimes all it takes is good lighting, scouting a good location, and learning how to use photo editing tools to take your images to the next level.


Here are five easy to implement tips to make your photos look more professional right now.


  • Focus on the lighting

When it comes to quality photos, it's all about the lighting. Before you start shooting anything, create a storyboard that includes locations and the different times of day you plan to shoot. Taking pictures in the early morning and around sunset will give you that golden glow without having to invest in a lighting kit. With landscape photography, time of day is absolutely imperative.


  • Background and environment

As we mentioned before, a storyboard will help you map out your vision so you can execute those professional images you've been dreaming about. Lust no more. If the background feels too busy, consider using something to cover it up. Focus on the product or person you want to feature, by zooming in for a closer shot. If you are shooting outdoors, visit the site beforehand, so you know what to expect during that time of day. Do your research and have a backup plan, in case the environment becomes distracting for your photo.


Related: Breaking the Rules and Embracing the "Disruptive Expression" Trend for Your Brand


  • Manual settings

Learn how to use the camera you've got. If you want to up your photography game, then shooting on Auto isn't going to cut it. It's worth taking some time to learn which camera settings matter the most. Practice by taking several test shots in different configurations to see how changing ISO and shutter speed can improve your photos.


  • Don't overexpose highlights

Shutter speed, aperture, and ISO directly affect the brightness of a photo. Avoid overexposing your images to the point of no return. You may be able to add some edits later, but you don't want to make it hard on yourself when there are large white areas in your photo.


Related: The A-Z of Fashion Photography and Why you Need it to Boost the Look of Your Clothing Brand


When it comes to your business, branding is everything. From your website to your photos, you'll want to create a cohesive look to establish your brand's visual message. Apps like Lightroom and VSCO make editing on your phone a breeze. If you're not sure how to start, check out an interactive tutorial where you can refine your skills.


Ready to step up your business profile with professional photos for your products or brand? Contact us today!


Alejandra Cerball is a journalist, writer, and travel + lifestyle blogger who loves sharing authentic stories, travel tips, and destination guides to inspire you to keep exploring. She writes about travel, fashion, wellness, and empowering women in business. alexcerball.com

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