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MAGIC: Top Trends, Influence, and Sustainable Brands to Keep an Eye On

By Alejandra Cerball





From the latest in luxury fashion brands to what's new in sustainable fashion, the who's who of the fashion industry come to Las Vegas every year to experience MAGIC.


The fashion trade show highlights the latest news and trends in the industry, bringing both brands and buyers together to build connections and discuss the next big thing.


Step into the Mandalay Bay Convention Center, and you'll find everything from accessories, footwear, and men's and women's apparel. It's the place to be for fashionistas, celebrities, and bloggers who live and breathe all things fashion.


Come with us as we explore the top trends to keep an eye on.


Past Magic Experiences

Sustainability was among the top fashion marketing trends at MAGIC 2019. In addition to slowing the pace of the "wear it one season and throw it out" mentality, there was a prominent call to reduce the number of resources the industry uses.

Last year, MAGIC also eliminated the need for retail industry buyers to hop between the Las Vegas Convention Center and Mandalay Bay Convention Center. There was also the introduction of the One-MAGIC mobile app, which served as a digital concierge service to connect buyers with brands.


Want to get more eyes in front of your fashion brand? Use these tips to stand out.



Stay in the Know

From February 5 -7, we are keeping an eye on our favorite brands and looking for standout trends. Check out the full exhibitor directory.


Here's a look at some of the brands we've got out our eyes on this year.

Saltwater Luxe

Crafted in the heart of Los Angeles, Saltwater Luxe brings together one of a kind textures, limited edition fabrics, and hand-sewn feminine embellishments to bring individual character to every piece. Designers Christa and Kristy are passionate about sustainability and are taking steps to implement more environmentally-friendly fabrics that use recycled materials.


Goodseed Clothing

Buy a tee, plant a tree. With every item purchased, Goodseed Clothing donates to trees.org. The southern California based clothing company makes tees, sweatshirts, and hats for men and women. Styles include rainbow graphics, mountains, and trees printed on the clothes.


Scotch & Soda

Designed with an eye for detail, Scotch & Soda embraces the challenge of making fashion more sustainable and improving working conditions in the fashion industry. With over 200 stores and sold in more than 8,000 retailers, the men's, women's and kids collection all start life at the canal-side design studio in a former church in the heart of Amsterdam.


Related: How These Action Sports Brands are Working to Empower and Advocate for Women


For more information on how to bes market your fashion brand reach out to us now! Photography is the first impression that your potential customers see. From editorials to fashion photography, we've got you covered. Contact us today!


Alejandra Cerball is a journalist, writer, and travel + lifestyle blogger. She writes about travel, fashion, wellness, and empowering women in business. alexcerball.com

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