Outside of the Box Design Trends To Help Your Business Stand Out
By Alejandra Cerball
There is a lot of competition out there for our attention. What people crave is connection. It doesn't matter how much technology advances; emotional connectivity remains a core part of being human.
Brands who are putting people first and creating a more human experience are setting themselves up for success in 2020.
Keep that in mind when creating your brand identity, web design, or content marketing. If you're currently not focusing on the user experience, it might be time for a rebrand.
Design trends are always changing. What works for one brand not might work for you. Here's a look at some of the design trends in 2020 for some branding inspiration.
If you want to stand out from the crowd, custom typography can help grab your audience's attention. Use bold fonts and think outside of the box when creating a "brand bible" to represent your business.
When creating a logo, keep it simple. Minimalism is back in fashion. Logos help to foster brand loyalty and trust. This year, focus on clean and timeless designs for your brand.
Need help creating a logo? We've got you covered.
Animated illustrations are fun, light, and grab our attention. Motion design makes the digital product look more complicated and involve the user in a longer interaction with the website or app.
If you're running a more technical business, focus on creating compelling content that anyone can understand. This includes blog posts, social media copy, and your newsletter. When users need guidance, strive to speak their language.
Bright and Bold Colors
2020 is the time to experiment with vibrant colors, just like we did when creating a bold brand identity for Major Drinks. Bright yellow added some vibrancy to the brand.
If you're not ready to go all-in, highlight accent colors to freshen things up. The days of black Helvetica on a white background are fading. Feel comfortable injecting some personality into your designs.
Ready to take on a more personal approach for your business?
We build brand identities with the customer in mind.
Alejandra Cerball is a journalist, writer, and travel + lifestyle blogger. She writes about travel, fashion, wellness, and empowering women in business. alexcerball.com
McMillan Creative is a Seattle-based creative agency specializing in art direction, photography, marketing and design. Our style draws a young, energetic crowd to products and brands.