Ready to Breath New Life into Your Business? How To Know When It's Time For a Rebrand
When you're first launching a business, everything feels exciting. It's like getting your hands on a new shiny gift that you've been dreaming about forever. At first, you see all the possibilities, and you can't help but feel a rush that anything is possible.
But after some time, that shiny gift, like most things, starts to lose its appeal. You might get tired of seeing it and start to focus your attention on something else. While it can be a rewarding experience to see your business ideas take off, it's not uncommon to feel unmotivated after putting in the hustle and hard work and still not meeting your sales goals.
Does your content feel stale? Are you missing out on sales leads because you haven't updated your site? Do you feel unmotivated to get stuff done? If you answered yes, to any of these questions, then it could be time for a rebrand to take your business to new heights.
Let me ask you this, did you know that a brand identity includes your logo, website, fonts, images, colors, and everything that has to do with your business? A strong brand identity builds trust with consumers and tells the user what your business is all about and how it gets the job done.
If you're ready to breath new life into your business, use these tips to help you get started.
Have a Clear Vision
We love vision boards for goals, photography shoots, and building brand identities. It's like putting all your ideas into one place and painting a clear picture of what you want to accomplish. Let's get something straight; a rebranding strategy doesn't happen overnight. You want to take your time to establish a “brand bible” that defines the visual elements that will communicate a consistent message across all platforms.
Our team created a smart, clean, and eco-friendly look for Modern Mosa, a sustainable Bamboo furniture company. We started with narrowing down a name, then we built out the brand's image and messaging, including logo design, fonts, imagery, color pallet, and marketing. Contact us to see what we can do for you!
Freshen up the Copy
Take a minute to think about when was the last time you updated your "About Me" page on your website. Have you posted any new blogs lately? Does the mission statement for your business need an upgrade?
If you want to accelerate growth, and you already know that you want to revamp your business, focus on the content. If you're thinking, that could take ages. You're right. Reworking and updating every page on your website will take time. If you feel overwhelmed at just the thought of writing and editing, then it might be time to hire a creative writer to lighten the workload for you.
Since you're already editing the copy, it's not a bad idea to update your site's photography too. Use these phone apps to help you edit like a pro.
Keep your Dream Customer in Mind
Before you develop a plan for your rebrand and set a date, you should have a clear image of your dream customer and what type of experience you want to create for them. When you know who you are speaking to, you can attract and convert the right clients. It's kind of like having your best friends at a party and sharing your best-kept secrets about where you bought that designer dress at an insanely discounted price. Your friends trust you, and they value your insight. Your ideal customers will, too, when you learn how to keep them engaged.
Are you ready to create the business of your dreams? Do you think it's time for YOUR rebrand? Contact McMillan Creative to help you create a rebranding strategy for your business.
Alejandra Cerball is a journalist, writer, and travel + lifestyle blogger. She writes about travel, fashion, wellness, technology, and empowering women in business. Alexcerball.com