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Small Business Know-How: The 5 Ultimate Marketing Strategies You Can Start Using Today


There isn't a one-size-fits-all marketing strategy that works for every business. Small companies are continually evolving their marketing techniques as the business grows. To get the most visibility to your site, product, or service, it's a good idea to be consistent with your messaging and have a clear view of the end goals.


When companies focus on building a strong brand identity, they can create more awareness for their brand, build trust, and develop long-lasting relationships with their customers. When a brand resonates with customers and good reviews spread quickly, companies don’t have to spend their entire budget on ads. An easy to navigate website with optimized keywords will also help bring more traffic to your site.

Here's a list of marketing tips to increase your visibility so that you can scale your business.


Be Consistent

This is a no-brainer, but when it comes to marketing, you have to be consistent. Find a plan that works for you and your team. Dive into who your target audience is so you can tailor messages directly to them. If you're currently not using video to explain your product or service, there is no better time to start now. 90% of marketers say they feel the level of competition and noise has increased, and there is this great pressure to create great video content. You want to focus on creating a quality experience that viewers will remember.


Stay on Top of Social Media Trends

While you're creating your content calendar to schedule your content for the next few months, remember to add fresh content to ALL your platforms. Keep your blog up to date, create engaging newsletter campaigns, and monitor the new social media apps that are taking off. Brands like Sephora and Guess are using TikTok to showcase their products to the next generation of consumers. If you're barely getting the hang of creating IG stories, and can't even imagine adding another social media platform to your plate, it may be a smart time to hire a social media manager to take on these tasks.


Drive the conversations into your DM's

There is a difference between sending a spammy DM and crafting a genuine message to help someone solve a problem. If you're a small business owner, start by searching for hashtags that relate to your business and location. For example, if you're a creative in Seattle, start by searching for hashtags that apply to your industry. Hairdressers, salon owners, and graphic designers can use the same technique. If you can connect with "micro-influencers" that live nearby, you can win.

You can also create Facebook or Instagram ads to send users directly to your inbox. Use this feature to help drive results that matter to your business.


Master your email marketing and grow your list

Your business doesn't have to send emails all the time, but keep in mind that email marketing is still an easy and effective way to keep your customers in the know. Share a company update, tips for how to use a new product, or an invite to a private sale.


Here are a few things to keep in mind for an effective email marketing campaign.

  • Keep it short and to the point.

  • Write clever copy.

  • Does the subject line grab the reader's attention?

  • Is the content optimized for people who read email on their phones?

  • Include a catchy call-to-action (CTA).


Save time where you can

If you find yourself sending the same email, or drafting the same response, create a template you can use to save time. Create processes for your business to make it easier for both you and your new hire. If you get a lot of the same inquiries about your business, use a messaging bot to provide answers to the most frequently asked questions to help build stronger relationships with customers.


Don't be afraid to experiment with different marketing strategies. Schedule a call to learn about the brand identity we can create for you.


Alejandra Cerball is a journalist, writer, and travel + lifestyle blogger. She writes about travel, fashion, wellness, technology, and empowering women in business. alexcerball.com

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