The Best Fonts for a Minimal to Modern Elegance Logo Design
Choosing the best font for your business or brand is part of your brand story. Creative fonts are used on websites, logos, business cards, and anything associated with your brand. They are part of your brand identity.
Part of a marketing strategy includes creating a logo design that customers can connect with and recognize. Once you know who your ideal audience is, you can start to create a simple, memorable logo that will be the first impression for your business.
Choosing the best font
Finding stylish fonts that match your mood and style can be a time suck. To avoid going down a rabbit hole of font options, start with a vision of what you want it to look like. We know how time-consuming choosing a stylish font can be, so we've put together a list of our favorite fonts for 2020.
The Avenir Next font is a beautifully designed sans that works well for blocks of copy and headlines. It's a minimal and thin font, available in Regular, Italic, Condensed, and Condensed Italic variants. It works well for a logo as well as the font for your website copy because it's flexible and legible.
Tip: We love pairing a font with an outlined version to create a bold statement.
Pairing a script font with a serif font
Exude elegance by pairing a script font with a serif or sans serif font that will amplify your brand's story. This 'Hello Paris" mockup, for example, is a romantic and elegant style that is perfect for wedding invitations, branding, logos, and monograms. This Modern Elegant Serif Family Signature is a dreamy example of a great script and serif font that has with boundless possibilities.
Like Avenir Next, the DIN Condensed font is a sans-serif typeface. It's simple, easy to read, and uncomplicated, making it perfect for signage due to its geometric style. If you're searching for a more traditional and classic style, but don't want to appear dull, this is the font for you.
When working with two different fonts for your brand identity, make sure to choose the best fonts that complement each other. Avoid choosing two bold fonts that are competing against each other. Whether you prefer a simple condensed font or an elegant calligraphy style, select the best font that represents your brand. Test different options to see your vision come to life.
Alejandra Cerball is a journalist, writer, and travel + lifestyle blogger. She writes about travel, sustainable fashion, marketing + branding, and empowering women in business. alexcerball.com
McMillan Creative is a Seattle-based creative agency specializing in art direction, photography, marketing, and design. Our style draws a young, energetic crowd to products and brands.